Who Says Elephants Can’t Dance
Book review by Martin Haworth
Recommended Management Book Review
from Super Successful Manager!™
This is a revelatory book, charting the meteoric rise as the head of one of the world's biggest and best known organizations, IBM.
When Gerstner takes over, the arrogance that exudes from a successful history, is threatening the very existence of IBM in the face of the huge strategic challenges that they face.
Gerstner explores the nature of senior management expectation in the way they conduct their business and the executive elitist mentality at the very top of the organization. Readers will be enlightened to find that greed is not just the disgraced symbol of recent years.
One of the challenges Lou Gerstner has to overcome, is the whole business culture within the IBM giant, gradually turning it round over his time at the helm.
Pressure? How about the warning that if he let IBM fail it would be a failing of the American nation - a dire warning he gets from senior government.
Whilst it isn't an easy ride, he shows that with focus, determination and a desire to do what's right - instead of doing what's nice perhaps - even an elephant can be made to turn - and then dance!
This is a worthy read if you want to see what it's like at the top and the strategies and tactics adopted to make an organization great again.

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